SOCIAL MeDIA MARKETING

Showing up where users naturally scroll will encourage them to convert and become customers if they aren’t already. With over 4 years of experience in social media marketing, I’ve found this to be my favorite way to market businesses and organizations online. It all comes down to establishing a strong brand identity, fostering engagement, and expanding reach.

Canva | Meta Business Suite | Meta Ads | Adobe Lightroom | Later Media

Swingbelly’s

STRATEGY:

  • Developed consistent Facebook and Instagram content calendars

  • Created community-focused captions to encourage audience interaction

  • Designed branded promotional and engagement graphics

  • Boosted high-performing organic content to extend local reach

  • Monitored analytics and engagement trends to optimize future posts

  • Maintained active community management through audience interaction and comment responses

INDUSTRY: Restaurant / Food & Beverage

ROLE: Managed organic and paid social media strategy for a local restaurant brand focused on increasing community engagement, brand awareness, and event promotion across Facebook and Instagram.

PLATFORMS MANAGED: Facebook, Instagram, Canva, Meta Business Suite, Meta Ads Manager

GOAL: Re-engage existing followers and local customers after more than a year of inactive social media presence through consistent community-focused content.

ORGANIC + PAID PERFORMANCE:

Through consistent posting, engagement-focused content, and strategic boosting of high-performing posts, Swingbelly’s experienced significant year-over-year growth in visibility and audience interaction.

Performance Highlights (March 2025 - March 2026)

  • Generated 255K+ views across Facebook content

  • Increased total engagement by 82% year over year

  • Drove 21.8K engagements through organic and boosted social campaigns

  • Increased post impressions by 1,395% compared to the previous year

  • Generated 440 comments and 332 shares through engagement-focused content strategy

  • Maintained active community management to encourage audience interaction and conversation

TOP-PERFORMING CAMPAIGN

To celebrate Swingbelly’s 43rd anniversary, I created a community-focused campaign featuring nostalgic creative, engagement-driven copy, and paid amplification to increase reach among local customers and long-time followers.

Community management and audience interaction were maintained throughout the campaign to further encourage engagement and conversation.

LAPORTE COUNTY HEALTH DEPARTMENT

STRATEGY:

  • Developed educational organic and paid social campaigns focused on CPR awareness, AED education, and community safety initiatives

  • Created custom graphics, informational content, and video-based posts using verified public health resources

  • Shared local success stories and community-focused content to increase audience engagement and awareness

  • Promoted Heart Safe LaPorte County resources, website information, and upcoming CPR training opportunities

  • Strategically amplified high-performing organic content through paid social boosting to expand county-wide reach and visibility while maintaining long-term engagement on the department’s social channels

  • Utilized trusted sources including Citizen CPR Foundation, the American Heart Association, and Heart Safe LaPorte County

INDUSTRY: Healthcare / Government Organization

ROLE: Managed organic and paid social media strategy for the LaPorte County Health Department’s Heart Safe County awareness initiative across Facebook.

PLATFORMS MANAGED: Facebook, Canva, Meta Business Suite, Meta Ads Manager

GOAL: Support the countywide Heart Safe County initiative by increasing public awareness of CPR/AED training opportunities, promoting heart safety education, and encouraging community participation in achieving county certification goals.

ORGANIC + PAID PERFORMANCE:

The Heart Safe awareness initiative significantly increased visibility, engagement, and audience growth across Facebook during the campaign period.

Performance Highlights (October - December 2025)

  • Generated 126.7K+ campaign views

  • Increased total engagement by 1,084%

  • Increased content views by 257%

  • Increased follower growth by 40%

  • Drove 2,250+ engagements through educational and awareness-focused campaigns

TOP-PERFORMING CAMPAIGN

A community-focused AED success story campaign highlighting a real-life emergency response generated the strongest audience engagement during the Heart Safe initiative. The post combined educational messaging, emotional storytelling, and paid amplification to increase public awareness surrounding CPR and AED accessibility within the community.

HEARTSafe Initiative Facebook Event Flyers

Poster for a free CPR training class, showing people practicing CPR on mannequins, with the Michigan City Fire Department logo.
People participating in a CPR training class, practicing on mannequins in a classroom setting.
People participating in a CPR training class with mannequins, learning how to perform CPR.

Powering America NWI

STRATEGY:

  • Developed and managed cohesive organic and paid social media campaigns focused on apprenticeship recruitment, contractor visibility, and workforce development initiatives

  • Created branded graphics and promotional content aligned with Powering America’s visual identity standards

  • Collaborated with organization leadership through bi-monthly meetings to align content with campaign goals and gather new media assets

  • Highlighted contractor partnerships, local union initiatives, workforce programs, and community involvement efforts through strategic storytelling

  • Ran paid social campaigns and strategically amplified high-performing content to increase audience reach, engagement, and follower growth

  • Maintained consistent brand messaging across Facebook and Instagram to strengthen regional awareness and audience engagement

INDUSTRY: Electrical Industry / Workforce Development

ROLE: Managed organic and paid social media strategy for Powering America NWI, supporting apprenticeship recruitment, contractor visibility, workforce development initiatives, and community engagement across Facebook and Instagram.

PLATFORMS MANAGED: Facebook, Canva, Meta Business Suite, Meta Ads Manager

GOAL: Increase awareness of apprenticeship opportunities, strengthen contractor visibility, and expand community engagement through consistent branded social media campaigns and paid advertising initiatives.

ORGANIC + PAID PERFORMANCE:

Through consistent branded content, workforce development storytelling, and paid social advertising campaigns, Powering America NWI experienced substantial audience growth and increased community engagement across Facebook.

Performance Highlights

  • Increased page followers by 249% since October 2023

  • Grew audience from 290 to 1,086 followers

  • Generated 2.5K+ post engagements

  • Achieved over 100% increase in engagement year over year

  • Expanded reach and visibility through ongoing paid social campaigns and strategic content amplification

TOP-PERFORMING CAMPAIGNS

Community Partnership Campaign

A community-focused post highlighting Powering America NWI’s sponsorship of a local Little League scoreboard generated strong engagement by showcasing local involvement and regional community support.

Union Community Outreach Campaign

Content featuring IBEW Local 531’s Adopt-a-Highway cleanup initiative performed strongly by highlighting workforce culture, community involvement, and team participation.

Women in Construction Week Campaign

A campaign celebrating Women in Construction Week generated strong audience interaction by promoting industry representation and workforce diversity initiatives within the skilled trades industry.

Sera Group

PERFORMANCE HIGHLIGHTS:

  • Increased Facebook following by 71%

  • Increased Instagram following by 75%

  • Increased LinkedIn following by 31%

  • Generated 192.9K+ Facebook impressions in 2025

  • Drove 5.3K+ engagements through organic and paid social content

INDUSTRY: Marketing/Advertising Agency

ROLE: Managed multi-platform social media content for a marketing agency across Facebook, Instagram, and LinkedIn, focusing on audience growth, brand visibility, and trend-inspired creative content.

TOP-PERFORMING CREATIVE CAMPAIGN

Created a March Madness-inspired social media campaign tailored toward business owners and decision-makers by incorporating familiar sports branding and marketing-focused industry comparisons into an interactive bracket-style graphic.

The campaign reimagined the traditional tournament format using marketing service matchups such as:

  • Facebook Ads vs. Google Ads

  • Organic SEO vs. Paid Search

  • Logo Design vs. Website Design

The accompanying caption used conversational, audience-focused messaging to simplify complex marketing decisions while aligning with a culturally relevant seasonal trend familiar to the agency’s primary demographic.

Marketing Madness Campaign Results

  • 3K total impressions

  • 152 total engagement actions

  • 59 reactions, 6 shares, 5 comments

Securall

INDUSTRY: Manufacturing / National E-Commerce

ROLE: Managed organic social media content and branding strategy for a national manufacturing and e-commerce company, focusing on product visibility, audience engagement, and consistent visual brand identity across Facebook and Instagram.

PLATFORMS MANAGED: Facebook, Instagram, LinkedIn, Canva, Meta Business Suite

STRATEGY:

  • Developed branded organic social media content focused on product visibility, audience engagement, and e-commerce brand awareness

  • Created cohesive promotional graphics and product-focused content aligned with the company’s visual identity

  • Maintained consistent branding across LinkedIn, Facebook, and Instagram to strengthen audience recognition and platform consistency

  • Supported national e-commerce marketing efforts through consistent organic social media management and branded product promotion

GOAL: Increase brand visibility and product awareness through consistent organic social media content designed to strengthen audience engagement and support e-commerce marketing efforts.

ORGANIC PERFORMANCE: (June 2025 - January 2026)

  • Generated 8.6K+ LinkedIn impressions

  • Drove 397 LinkedIn engagements

  • Increased LinkedIn audience growth to 461 followers

  • Maintained ongoing Facebook visibility through organic branded content campaigns

Leadership & Community Campaigns

Created social media campaigns focused on fundraising awareness, event promotion, audience engagement, and community participation through collegiate leadership roles and philanthropic initiatives.

Director of Marketing — USI Dance Marathon

Led social media marketing efforts for a university-wide philanthropic initiative supporting Riley Children’s Hospital, creating awareness campaigns, fundraising promotions, and event-focused content to increase participation and community engagement.

Public Relations Chair — Sigma Sigma Sigma Delta Eta

Managed chapter social media communications and promotional content focused on recruitment, event visibility, member engagement, and philanthropic initiatives.

Let’s Grow Together

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