SOCIAL MeDIA MARKETING
Showing up where users naturally scroll will encourage them to convert and become customers if they aren’t already. With over 4 years of experience in social media marketing, I’ve found this to be my favorite way to market businesses and organizations online. It all comes down to establishing a strong brand identity, fostering engagement, and expanding reach.
Canva | Meta Business Suite | Meta Ads | Adobe Lightroom | Later Media
Swingbelly’s
STRATEGY:
Developed consistent Facebook and Instagram content calendars
Created community-focused captions to encourage audience interaction
Designed branded promotional and engagement graphics
Boosted high-performing organic content to extend local reach
Monitored analytics and engagement trends to optimize future posts
Maintained active community management through audience interaction and comment responses
INDUSTRY: Restaurant / Food & Beverage
ROLE: Managed organic and paid social media strategy for a local restaurant brand focused on increasing community engagement, brand awareness, and event promotion across Facebook and Instagram.
PLATFORMS MANAGED: Facebook, Instagram, Canva, Meta Business Suite, Meta Ads Manager
GOAL: Re-engage existing followers and local customers after more than a year of inactive social media presence through consistent community-focused content.
ORGANIC + PAID PERFORMANCE:
Through consistent posting, engagement-focused content, and strategic boosting of high-performing posts, Swingbelly’s experienced significant year-over-year growth in visibility and audience interaction.
Performance Highlights (March 2025 - March 2026)
Generated 255K+ views across Facebook content
Increased total engagement by 82% year over year
Drove 21.8K engagements through organic and boosted social campaigns
Increased post impressions by 1,395% compared to the previous year
Generated 440 comments and 332 shares through engagement-focused content strategy
Maintained active community management to encourage audience interaction and conversation
TOP-PERFORMING CAMPAIGN
To celebrate Swingbelly’s 43rd anniversary, I created a community-focused campaign featuring nostalgic creative, engagement-driven copy, and paid amplification to increase reach among local customers and long-time followers.
Community management and audience interaction were maintained throughout the campaign to further encourage engagement and conversation.
LAPORTE COUNTY HEALTH DEPARTMENT
STRATEGY:
Developed educational organic and paid social campaigns focused on CPR awareness, AED education, and community safety initiatives
Created custom graphics, informational content, and video-based posts using verified public health resources
Shared local success stories and community-focused content to increase audience engagement and awareness
Promoted Heart Safe LaPorte County resources, website information, and upcoming CPR training opportunities
Strategically amplified high-performing organic content through paid social boosting to expand county-wide reach and visibility while maintaining long-term engagement on the department’s social channels
Utilized trusted sources including Citizen CPR Foundation, the American Heart Association, and Heart Safe LaPorte County
INDUSTRY: Healthcare / Government Organization
ROLE: Managed organic and paid social media strategy for the LaPorte County Health Department’s Heart Safe County awareness initiative across Facebook.
PLATFORMS MANAGED: Facebook, Canva, Meta Business Suite, Meta Ads Manager
GOAL: Support the countywide Heart Safe County initiative by increasing public awareness of CPR/AED training opportunities, promoting heart safety education, and encouraging community participation in achieving county certification goals.
ORGANIC + PAID PERFORMANCE:
The Heart Safe awareness initiative significantly increased visibility, engagement, and audience growth across Facebook during the campaign period.
Performance Highlights (October - December 2025)
Generated 126.7K+ campaign views
Increased total engagement by 1,084%
Increased content views by 257%
Increased follower growth by 40%
Drove 2,250+ engagements through educational and awareness-focused campaigns
TOP-PERFORMING CAMPAIGN
A community-focused AED success story campaign highlighting a real-life emergency response generated the strongest audience engagement during the Heart Safe initiative. The post combined educational messaging, emotional storytelling, and paid amplification to increase public awareness surrounding CPR and AED accessibility within the community.
HEARTSafe Initiative Facebook Event Flyers
Powering America NWI
STRATEGY:
Developed and managed cohesive organic and paid social media campaigns focused on apprenticeship recruitment, contractor visibility, and workforce development initiatives
Created branded graphics and promotional content aligned with Powering America’s visual identity standards
Collaborated with organization leadership through bi-monthly meetings to align content with campaign goals and gather new media assets
Highlighted contractor partnerships, local union initiatives, workforce programs, and community involvement efforts through strategic storytelling
Ran paid social campaigns and strategically amplified high-performing content to increase audience reach, engagement, and follower growth
Maintained consistent brand messaging across Facebook and Instagram to strengthen regional awareness and audience engagement
INDUSTRY: Electrical Industry / Workforce Development
ROLE: Managed organic and paid social media strategy for Powering America NWI, supporting apprenticeship recruitment, contractor visibility, workforce development initiatives, and community engagement across Facebook and Instagram.
PLATFORMS MANAGED: Facebook, Canva, Meta Business Suite, Meta Ads Manager
GOAL: Increase awareness of apprenticeship opportunities, strengthen contractor visibility, and expand community engagement through consistent branded social media campaigns and paid advertising initiatives.
ORGANIC + PAID PERFORMANCE:
Through consistent branded content, workforce development storytelling, and paid social advertising campaigns, Powering America NWI experienced substantial audience growth and increased community engagement across Facebook.
Performance Highlights
Increased page followers by 249% since October 2023
Grew audience from 290 to 1,086 followers
Generated 2.5K+ post engagements
Achieved over 100% increase in engagement year over year
Expanded reach and visibility through ongoing paid social campaigns and strategic content amplification
TOP-PERFORMING CAMPAIGNS
Community Partnership Campaign
A community-focused post highlighting Powering America NWI’s sponsorship of a local Little League scoreboard generated strong engagement by showcasing local involvement and regional community support.
Union Community Outreach Campaign
Content featuring IBEW Local 531’s Adopt-a-Highway cleanup initiative performed strongly by highlighting workforce culture, community involvement, and team participation.
Women in Construction Week Campaign
A campaign celebrating Women in Construction Week generated strong audience interaction by promoting industry representation and workforce diversity initiatives within the skilled trades industry.
Sera Group
PERFORMANCE HIGHLIGHTS:
Increased Facebook following by 71%
Increased Instagram following by 75%
Increased LinkedIn following by 31%
Generated 192.9K+ Facebook impressions in 2025
Drove 5.3K+ engagements through organic and paid social content
INDUSTRY: Marketing/Advertising Agency
ROLE: Managed multi-platform social media content for a marketing agency across Facebook, Instagram, and LinkedIn, focusing on audience growth, brand visibility, and trend-inspired creative content.
TOP-PERFORMING CREATIVE CAMPAIGN
Created a March Madness-inspired social media campaign tailored toward business owners and decision-makers by incorporating familiar sports branding and marketing-focused industry comparisons into an interactive bracket-style graphic.
The campaign reimagined the traditional tournament format using marketing service matchups such as:
Facebook Ads vs. Google Ads
Organic SEO vs. Paid Search
Logo Design vs. Website Design
The accompanying caption used conversational, audience-focused messaging to simplify complex marketing decisions while aligning with a culturally relevant seasonal trend familiar to the agency’s primary demographic.
Marketing Madness Campaign Results
3K total impressions
152 total engagement actions
59 reactions, 6 shares, 5 comments
Securall
INDUSTRY: Manufacturing / National E-Commerce
ROLE: Managed organic social media content and branding strategy for a national manufacturing and e-commerce company, focusing on product visibility, audience engagement, and consistent visual brand identity across Facebook and Instagram.
PLATFORMS MANAGED: Facebook, Instagram, LinkedIn, Canva, Meta Business Suite
STRATEGY:
Developed branded organic social media content focused on product visibility, audience engagement, and e-commerce brand awareness
Created cohesive promotional graphics and product-focused content aligned with the company’s visual identity
Maintained consistent branding across LinkedIn, Facebook, and Instagram to strengthen audience recognition and platform consistency
Supported national e-commerce marketing efforts through consistent organic social media management and branded product promotion
GOAL: Increase brand visibility and product awareness through consistent organic social media content designed to strengthen audience engagement and support e-commerce marketing efforts.
ORGANIC PERFORMANCE: (June 2025 - January 2026)
Generated 8.6K+ LinkedIn impressions
Drove 397 LinkedIn engagements
Increased LinkedIn audience growth to 461 followers
Maintained ongoing Facebook visibility through organic branded content campaigns
Leadership & Community Campaigns
Created social media campaigns focused on fundraising awareness, event promotion, audience engagement, and community participation through collegiate leadership roles and philanthropic initiatives.
Director of Marketing — USI Dance Marathon
Led social media marketing efforts for a university-wide philanthropic initiative supporting Riley Children’s Hospital, creating awareness campaigns, fundraising promotions, and event-focused content to increase participation and community engagement.
Public Relations Chair — Sigma Sigma Sigma Delta Eta
Managed chapter social media communications and promotional content focused on recruitment, event visibility, member engagement, and philanthropic initiatives.
Let’s Grow Together
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