Leeds Public House
Gastropub in Michigan City’s Uptown Arts District featuring modern and eclectic dining
Google Ads | Facebook Ads (Event Boosts)
Google Ads
GOALS
To show up when users search for things like “patio restaurant near me” and get as much foot traffic to Leeds Public House. Reach both locals and tourists through Google Search Campaigns and Performance Max Display Ads.
RESULTS (2025 vs 2024)
787K Total Ad Impressions,
+30% increase
13,297 Total Clicks,
+78% increase
$0.72 Avg Cost Per Click
$0.93 Avg Cost Per Conversion
13,139 Conversion Actions,
including 10,229 Store Visits
Top performing keywords:
“food near me”
“good places to eat near me”
“michigan city restaurants”
“best restaurants near me”
“dinner near me”
“restaurants in michigan city”
“patio restaurant near me”
“best brunch nearby”
Facebook Ads
GOALS
Manage boosted budgets and effectively create event campaigns with location targeting, audience targeting, and relevant CTA messaging. Increase the reach and engagement of Leeds Public House's events, as well as special holiday dinners.
RESULTS (2025 vs 2024)
69,131 Total Ad Impressions,
+134% increase
3,943 Total Clicks,
+90% increase
$0.41 Avg Cost Per Click,
-52% decrease from 2024
15,443 Reach,
avg frequency of 4.48
The objective of each campaign was to promote holiday reservations or attendance to events such as Galentine’s Brunch, Lucky’s Irish Pop-up Pub, and Up to Snow Good Brunch. Total ad-driven event responses resulted in 539 people marking “Interested” or “Going.”
Event flyers below were provided by LPH.
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