LaPorte County YMCA
Two-week marketing campaign promoting sign-ups for their annual Diabetes Prevention Program
Meta Ads | Social Media Management
Meta Ads Strategies
Discovery meeting with the Director of Mission Advancement and the Director of Healthy Lifestyles & Initiatives to get access to Meta Business Manager, Ad Account, and Facebook Page, as well as gain a deeper understanding of the program
Contact the in-house Digital Marketing Specialist for corporate branding materials, including all YMCA logo files, brand guide, messaging guide, and stock photos
Set up Canva Brand Kit with all elements under our Canva marketing agency account
Deliverables included carousel social media post highlighting the program in detail and vision board social media post (both with boosted post budgets), as well as two custom qualifier ad graphics
Monitored performance and communicated with the Director of Healthy Lifestyles, comparing results from the ad side to what sheโs seeing in terms of phone calls
Meta Ad Performance
GOAL
The LPC YMCA team reached out in mid-January to run ads for a two-week period promoting their Diabetes Prevention Program starting in February. The goal was to target the general population of La Porte County (ages 35-65+) who may be eligible, with the main CTA being to call the Director of Healthy Lifestyles phone number to register.
*This project required one of the quickest turnarounds Iโve managed.
2025 RESULTS (Oct - Dec 2025)
46,265 Total Ad Impressions
1,699 Total Clicks
3.67% Average CTR
13,305 Total Post Engagements
9 Phone Call Leads
10,874 Reach,
avg. frequency of 4.25
Feedback from Client
โHi Brittney, Thank you very much for your detailed video and for breaking down the ad results. It's great to see the traction our efforts yielded. Thank you again for your time and talent.โ
Gina Orlowski, La Porte County YMCA
Letโs Work Together
Thanks for stopping by. I hope this portfolio gave you a better understanding of how I approach marketing and the kind of teammate I'd be. If you'd like to learn more about my experience or discuss an opportunity, I'd love to hear from you.