Michiana Wildlife Removal
Regional wildlife removal and restoration company serving Northern Indiana & Southwest Michigan
Google Ads | Search Engine Optimization | Business Cards
Google Ads
STRATEGY
To increase lead generation and visibility by using Search Campaigns and Performance Max Display Ads. Focused on high-intent keywords, location-based searches, and refining performance through routine optimizations. Set up CallRail integration to improve conversion tracking and screen quality conversions.
2024 RESULTS (2024 vs 2023)
89,019 Total Ad Impressions, +118% increase
10,446 Total Clicks, +209% increase
$6.10 Avg Cost Per Click
$43.01 Avg Cost Per Conversion
1,481 Conversion Actions, +241% increase
Top performing keywords include:
“professional wildlife removal”
“dead animal removal”
“squirrel removal company”
“squirrels in attic”
“bat removal near me”
Search Engine Optimization (SEO)
GOALS
Establish and improve local organic visibility after a website refresh by Sera Group. Increase leads by targeting service areas across Northwest Indiana and Southwest Michigan.
RESULTS
+24.3% visibility increase in Semrush
Top-ranked for 5 major service-area keywords
Outranked all local competitors for keywords like “wildlife removal near me”
STRATEGIES
Conducted keyword and competitor analysis
Implemented city landing pages strategy alongside on-page optimizations
Maintained regular communication to identify specific cities for growth priority
Updated content to align with local search intent (referenced Google Search Ads data)
Performing monthly monitoring and conducting performance audits
Vista Print Business Cards
Let’s Grow Together
Thanks for taking the time to look through my portfolio. I genuinely appreciate new opportunities to learn and develop professionally.
Feel free to connect with me on LinkedIn or start a conversation below.