Health Foundation of La Porte

Quarter-based marketing campaign promoting SIDS Awareness Month & infant safe sleep practices

Meta Ads | Social Media Management

A sleeping baby in a white bassinet near a bed with white sheets and striped pillow
2025 Safe Sleep Ad Graphics (Repurpose for Social) - Safe Sleep ABCDs - English.JPG
2025 Safe Sleep Ad Graphics (Repurpose for Social) - Safe Sleep ABCDs - Spanish.JPG
2025 Safe Sleep Ad Graphics (Repurpose for Social) - Did You Know_ Straw.JPG
2025 Safe Sleep Ad Graphics (Repurpose for Social) - Myth_Fact 1.JPG
2025 Safe Sleep Ad Graphics (Repurpose for Social) - Myth_Fact 2.JPG
2025 Safe Sleep Ad Graphics (Repurpose for Social) - Myth_Fact 3.JPG

META ADS

PROJECT SUMMARY

The initiative kicked off during Safe Sleep Awareness Month (October) to maximize community visibility and education in both English and Spanish. My role included creating ad graphics, setting up all campaigns, and managing boosted posts to ensure broad awareness across LaPorte County.

GOALS

Increase public awareness of safe sleep practices among caregivers, parents, grandparents, and babysitters to help reduce infant sleep-related deaths in LaPorte County.

2025 RESULTS (Oct - Dec 2025)

  • 219K Total Ad Impressions

  • 38,012 Total Reach,

    avg. frequency of 5.77

  • 3,069 Landing Page Views

    (SafeSleepLPC.org)

  • 13,514 Post Engagements

Multiple social media posts from the Health Foundation of La Porte, in English and Spanish, providing information and tips about safe sleep practices for babies, including using safe sleep environments and understanding risks for sleeping babies.

FEEDBACK FROM CLIENT

“Brittney, thank you for sharing the report and the video walkthrough. It was a pleasure to work with you as well on this initiative, and I hope to work with you on projects in the future.

Also, a big thank you for the Sera Group sweatshirts that you gave to us at HFL – very thoughtful. I wore mine all day yesterday; it fits perfectly and is my favorite color!

Jessica Mace, Health Foundation of La Porte

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