Health Foundation
of La Porte
Quarter-based marketing campaign promoting SIDS Awareness Month & infant safe sleep practices
Meta Ads | Social Media Management
Meta Ads
PROJECT SUMMARY
The initiative kicked off during Safe Sleep Awareness Month (October) to maximize community visibility and education in both English and Spanish. My role included creating ad graphics, setting up all campaigns, and managing boosted posts to ensure broad awareness across LaPorte County.
GOALS
Increase public awareness of safe sleep practices among caregivers, parents, grandparents, and babysitters to help reduce infant sleep-related deaths in LaPorte County.
2025 RESULTS (Oct - Dec 2025)
219K Total Ad Impressions
38,012 Total Reach,
avg. frequency of 5.77
3,069 Landing Page Views
13,514 Post Engagements
Feedback from Client
“Brittney, thank you for sharing the report and the video walkthrough. It was a pleasure to work with you as well on this initiative, and I hope to work with you on projects in the future.
Also, a big thank you for the Sera Group sweatshirts that you gave to us at HFL – very thoughtful. I wore mine all day yesterday; it fits perfectly and is my favorite color!
Jessica Mace, Health Foundation of La Porte
Let’s Work Together
Thanks for stopping by. I hope this portfolio gave you a better understanding of how I approach marketing and the kind of teammate I'd be. If you'd like to learn more about my experience or discuss an opportunity, I'd love to hear from you.