Search Engine Optimization

SEO is an integral part of a marketing strategy that often falls through the cracks. It requires significant attention to detail and has a lasting, compounding impact on how your website will show up on Google. My three years of agency experience, along with ongoing learning through certifications, have provided me with the knowledge to improve client search visibility by 30% in the local market.

YoastSEO | Semrush | Google Search Console | Google Analytics GA4 | AgencyAnalytics

Sera Group SEO

GOALS

Increase organic visibility through city landing pages (including Chicago, Indianapolis, and cities across NWI and SW Michigan) and ongoing SEO optimization.

RESULTS

  • Highest Semrush visibility score to date: 63.77%

    • +35.33% increase (Jan 2025 - Jan 2026, YoY)

  • 5 of the top 9 pages are city landing pages

  • Established a long-term SEO foundation for sustained growth

STRATEGIES

  • Developed city-specific landing pages for target markets

  • Conducted on-page SEO and competitor benchmarking

  • Implemented regular blog, case study, and core service page updates

  • Monitored SEMRush visibility and keyword trends monthly

Google Analytics GA4 data dashboard showing user statistics, key events, new users, and event counts from September 2023 to October 2025 with a line graph of activity over time.
Line graph showing website visibility over time for five websites from January 1, 2025, to January 31, 2026, sourced from Semrush. Sera-group.com has the highest visibility, followed by dunelandmedia.com, valpowebdesign.com, bendyourmarketing.com, an
Graph showing website traffic data from September 2023 to October 2025 for plusieurs websites, with trend lines for each site, and a list of URLs, keywords count, and traffic metrics.

Michiana Wildlife REmoval SEO

GOALS

Establish and improve local organic visibility after a website refresh by Sera Group. Increase leads by targeting service areas across Northwest Indiana and Southwest Michigan.

RESULTS

  • +24.3% visibility increase in Semrush

  • Top-ranked for 5 major service-area keywords

  • Outranked all local competitors for keywords like “wildlife removal near me”

STRATEGIES

  • Conducted keyword and competitor analysis

  • Implemented city landing pages strategy alongside on-page optimizations

  • Maintained regular communication to identify specific cities for growth priority

  • Updated content to align with local search intent (referenced Google Search Ads data)

  • Performing monthly monitoring and conducting performance audits

Screenshot of SEMrush data showing a 21.71% positive impact from August 2024 to October 2025, with keywords related to wildlife and groundhog removal in Michigan, each with a 1.52% visibility gain.
Screenshot of Google Analytics data comparing August 2024 to October 2025, showing key metrics such as active users, event count, key events, and new users, with a line graph depicting trends over time.
Screenshot of a ranking overview from Semrush showing six wildlife-related domains and their visibility percentages for August 2024 to October 2025. The top domain is michianawildlife.com with 24.285% visibility, highlighted with a blue bar and label

Kolar Roofing SEO

GOALS

Strengthen Kolar Roofing’s local SEO presence and increase visibility for roofing-related searches across Northwest Indiana

RESULTS (Dec 2023 - Aug 2025)

  • Semrush visibility increased to 29.54%, originally starting at nearly 1%

  • City landing pages became top organic drivers for searches like “roof repair La Porte” and “roof replacement Valparaiso”

  • Strengthened overall online authority and positioned Kolar Roofing as a leading local contractor in search results

STRATEGIES

  • Conducted competitor analysis to identify keyword and location gaps

  • Created city-specific landing pages targeting high-intent local searches

  • Optimized on-page SEO and content structure across core service pages

  • Improved internal linking and calls-to-action to guide users toward converting

Line graph showing website traffic comparison from December 2023 to August 2025 for four websites, with percentages and source attribution, indicating trends and peak points.
Google Analytics report showing data from December 2023 to August 2025, with key metrics on active users, event count, key events, and new users, along with a line chart illustrating trends over time for roofing.
Table showing SEO data for roofing company websites from December 2023 to August 2025, including URLs, keyword counts, intent rates, estimated traffic, average position, and total volume.

Let’s Grow Together

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