Kolar Roofing

Award-winning roofing company serving Northwest Indiana with roof installs, repairs, and hail restoration

Google Ads | Meta Ads | Web Design | SEO

Aerial view of a large house near the beach, surrounded by trees, with parked cars and equipment in the driveway.
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Kolar Drone Photo Ads Q3 2025 - Kolar Roofing FB Q3 Ad 1 (2) (1).jpg
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Google & Facebook Ads

STRATEGY

Managed Google and Facebook Ads for Kolar Roofing, leading to significant improvements in lead quality and cost efficiency. Focused on enhanced call tracking, improving keyword intent, optimizing ad creatives routinely, and implementing seasonal campaigns (such as hail storms) to capture demand for this competitive local home service business.

Google Campaign Types: Search, Performance Max, Local Service Ads
Facebook Campaign Types: Reach, Website Traffic, Engagement

GOOGLE ADS RESULTS
(Feb-Nov 2024 vs Feb-Nov 2023)

  • 55,431 Total Impressions,+16% increase

  • 873 Total Conversions, +86% increase

  • $2.74 Avg Cost Per Click

  • $17.98 Avg. Cost Per Conversion, including Performance Max

  • 3,761 Total Clicks, 24% increase

FACEBOOK ADS RESULTS
(Feb-Nov 2024 vs Feb-Nov 2023)

  • 301K Total Impressions, +120% increase

  • 2.17% CTR, +25% increase

  • $1.31 Cost Per Link Click, -29% decrease

  • 6,553 Total Clicks, 190% increase

Note: Ads performed exceptionally well in 2024 due to a severe hailstorm that impacted LaPorte County. Homeowners would much rather trust a locally-owned, trusted roofing company over a fly-by-night hailstorm chaser roofing company. The sheer volume of conversions and cost per conversion were all-time records, a true complement to the importance of running this trifecta of ads: Google Search, LSAs, and Facebook Ads.

Kolar Roofing City Landing Page to Improve Local SEO
Kolar Roofing Financing Page

Front-End Web Design

After conducting a local competitor analysis, I found nearly all local roofing companies promoted financing options (while Kolar Roofing did not). To close this gap, I developed a financing page for Kolar Roofing featuring the process, benefits, testimonials, and FAQs. I also built location-based landing pages to strengthen local SEO, and track progress over time via Semrush.

Search Engine Optimization (SEO)

GOALS

Strengthen Kolar Roofing’s local SEO presence and increase visibility for roofing-related searches across Northwest Indiana

RESULTS (Dec 2023 - Aug 2025)

  • Semrush visibility increased to 29.54%, originally starting at nearly 1%

  • City landing pages became top organic drivers for searches like “roof repair La Porte” and “roof replacement Valparaiso”

  • Strengthened overall online authority and positioned Kolar Roofing as a leading local contractor in search results

STRATEGIES

  • Conducted competitor analysis to identify keyword and location gaps

  • Created city-specific landing pages targeting high-intent local searches

  • Optimized on-page SEO and content structure across core service pages

  • Improved internal linking and calls-to-action to guide users toward converting

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