Paid Advertising
The goal is to show up at the right place and the right time when users search or scroll.
My three years of agency experience, leading and managing ad campaigns, has given me a strong foundation.
Google Ads | Google Analytics | Google Tag Manager | Meta Ads | Meta Business Manager
Top-Performing
Google Ads Clients
Michiana Wildlife
(2024 vs 2023)
89,019 Total Ad Impressions
10,446 Total Clicks,
+209% increase
$6.10 Avg Cost Per Click
$43.01 Avg Cost Per Conversion
1,481 Conversions, +241% increase
Top performing keywords include โprofessional wildlife removal,โ dead animal removal,โ โsquirrel removal company,โ โsquirrels in attic,โ and more.
Swingbellyโs
(2025)
368K Total Ad Impressions
16,074 Total Clicks
$0.36 Avg Cost Per Click
$1.64 Avg Cost Per Conversion
9,516 Conversion Actions,
including 8,481 Store Visits
Top performing keywords include โrestaurants near me,โ โfood near me,โ โmichigan city restaurants,โ โlunch near me,โ โburgers near me,โ and more.
Leeds (LPH)
(2025 vs 2024)
787K Total Ad Impressions,
+30% increase
13,297 Total Clicks,
+78% increase
$0.72 Avg Cost Per Click
$0.93 Avg Cost Per Conversion
13,139 Conversion Actions,
including 10,229 Store Visits
Top performing keywords include โfood near me,โ โgood places to eat near me,โ โmichigan city restaurants,โ โbest restaurants near me,โ โdinner near me,โ โpatio restaurant near me,โ and more.
Top-Performing
Meta Ads Clients
Kolar Roofing
(2024 - 2023)
301K Total Impressions,
+120% increase
2.17% Clickthrough Rate,
+25% increase$1.31 Cost Per Link Click,
-29% decrease from 2023
6,553 Total Clicks,
190% increase
Powering America NWI
(2025 vs 2024)
2.5M Total Impressions,
+155% increase
217 Page Likes/Follows
from Page Like Campaign
68 Leads, for apprenticeship & contractor interest
22,592 Total Clicks,
+31% increase from 2024s
LaPorte County Health Dept.
(Oct - Dec 2025)
74,221 Total Impressions
6,221 Total Clicks
$0.67 Average Cost Per Click
2,808 Total Engagements
89 Event Responses
17,233 Reach,
avg frequency of 4.31
Use ad budgets for each post to achieve greater reach, engagement, and visibility for the new website, which serves as a hub for HEARTSafe resources.
-
![Empty wooden tables and chairs in Swingbelly's restaurant with booth seating and decorative shelves in the background.]()
Swingbelly's (Google)
-
![Leeds Public House outdoor patio dining with bowls of salad and tortilla chips, surrounded by greenery]()
Leeds Public House (Google)
-
![An aerial view of a Northwest Indiana house featuring new roofing completed by Kolar Roofing]()
Kolar Roofing (Google & Meta)
-
![A man in a dark jacket is standing at a podium with a blue and white sign reading 'HEALTH FOUNDATION of LA PORTE'. He is speaking or presenting in a room with a wooden wall and a large screen displaying a webpage about the La Porte County HEARThe Community initiative.]()
LaPorte County Health Department (Meta)
-
![LaPorte County YMCA]()
LaPorte County YMCA (Meta)
-
![Safe Sleep Initiative]()
Health Foundation of La Porte (Meta)
-
![Powering America NWI]()
Powering America NWI (Google & Meta)
-
![Michiana Wildlife Removal]()
Michiana Wildlife Removal (Google)
Letโs Work Together
Thanks for stopping by. I hope this portfolio gave you a better understanding of how I approach marketing and the kind of teammate I'd be. If you'd like to learn more about my experience or discuss an opportunity, I'd love to hear from you.