LaPorte County Health DePT.

Quarter-based marketing campaign promoting criteria for the HEARTSafe Community Designation

Social Media Management (Facebook) | Meta Ads (Boosted Posts & Events)

Group of five people standing together in an office, smiling for a photo. They are dressed in casual and business attire, with a wooden wall and a black screen behind them.
A health awareness poster for Sudden Cardiac Arrest Awareness Month with text emphasizing the frequency of sudden cardiac arrests among Americans.
People practicing CPR on mannequins during a training session for World Restart a Heart Day.
White AED emergency kit cabinet with glass door, red heart symbol with white lightning bolt, and red labels indicating ''FOR EMERGENCY USE'' and ''ALARM WILL SOUND IF OPENED,'' mounted on a wall in a public space.
La Porte County Health Department and Heart Safe Community logos with a message about free CPR classes to help build a HEARTSafe County.
Scenes from a CPR training event showing people practicing CPR on mannequins, emergency response teams, and a classroom setting for CPR certification.
Group photo of La Porte Police officers and community members inside a city hall, honoring officers with a Life Saving Award, with a large city seal in the background.
A man giving a presentation at a conference in front of a wooden wall, with a large screen displaying a website about heart safety, while several attendees sit at tables listening.
Two women standing and smiling at a podium that reads 'Health Foundation of La Porte,' in a conference room with wood and white walls and large window.
Laptop and smartphone displaying the HeartSafe Community website and AED locations map for La Porte County, with the website address heartsafelp.com at the bottom.
Upcoming CPR Events poster with two listings for free certified CPR classes hosted by Michigan City Fire Department and City of La Porte Fire Department, including dates, times, and a website link.
Partnership announcement from La Porte County Health Department and Heart Safe Community highlighting collaborations with La Porte County E911, La Porte Fire Department, Health Foundation of La Porte, Indiana Volunteer Firefighters' Association, and
Person performing CPR on a training mannequin on a black mat, with a training AED device nearby, demonstrating life-saving technique.
A step-by-step guide for performing CPR, including three steps: 1. Call 911, 2. Push, 3. Shock, with instructions to dial 911, begin chest compressions, and use an AED.
Person practicing CPR on mannequin in a classroom or training room.
Red background with white text that reads 'Find AED Locations Nearby. La Porte County has over 600 registered AEDs. Visit heartsafelpc.com to explore all current locations.' Below is a map showing AED locations in La Porte County.
Red promotional graphic for PulsePoint AED app with text urging users to find AED locations nearby, showing a smartphone screen with the app's download page.
A public access defibrillator station outdoors with signage from Save Station, promoting awareness and preparedness for AED use during the holiday season.
Informational sign titled 'Life Saved With an AED' describing a rescue at Meijer in Michigan City, Indiana, where an employee used an AED to revive a customer experiencing cardiac arrest.
A woman holding a framed certificate standing next to a man in a gray uniform in front of a wall with a medical logo and text that says 'LAPORTE EMS'.
Announcement for an upcoming free certified CPR class hosted by the City of La Porte Fire Department on Saturday, December 6th from 8:00 AM to 12:00 PM at Fire Station #1, with a registration contact number and a website link for additional events.

LAPORTE COUNTY HEALTH DEPARTMENT

Facebook

STRATEGY:

  • Developed educational organic and paid social campaigns focused on CPR awareness, AED education, and community safety initiatives

  • Created custom graphics, informational content, and video-based posts using verified public health resources

  • Shared local success stories and community-focused content to increase audience engagement and awareness

  • Promoted Heart Safe LaPorte County resources, website information, and upcoming CPR training opportunities

  • Strategically amplified high-performing organic content through paid social boosting to expand county-wide reach and visibility while maintaining long-term engagement on the department’s social channels

  • Utilized trusted sources including Citizen CPR Foundation, the American Heart Association, and Heart Safe LaPorte County

INDUSTRY: Healthcare / Government Organization

ROLE: Managed organic and paid social media strategy for the LaPorte County Health Department’s Heart Safe County awareness initiative across Facebook.

PLATFORMS MANAGED: Facebook, Canva, Meta Business Suite, Meta Ads Manager

GOAL: Support the countywide Heart Safe County initiative by increasing public awareness of CPR/AED training opportunities, promoting heart safety education, and encouraging community participation in achieving county certification goals.

ORGANIC + PAID PERFORMANCE:

The Heart Safe awareness initiative significantly increased visibility, engagement, and audience growth across Facebook during the campaign period.

Performance Highlights (October - December 2025)

  • Generated 126.7K+ campaign views

  • Increased total engagement by 1,084%

  • Increased content views by 257%

  • Increased follower growth by 40%

  • Drove 2,250+ engagements through educational and awareness-focused campaigns

TOP-PERFORMING CAMPAIGN

A community-focused AED success story campaign highlighting a real-life emergency response generated the strongest audience engagement during the Heart Safe initiative. The post combined educational messaging, emotional storytelling, and paid amplification to increase public awareness surrounding CPR and AED accessibility within the community.

Top-Performing Social POSTS

Screenshot of three social media post summaries related to the La Porte Police Department and community recognition, with view statistics, engagement, and overview data for each post.

FEEDBACK FROM CLIENT

“Thank you, Brittney, for all of your efforts in building community outreach for the HEARTSafe initiative! In looking at these reports, it is encouraging to see that, with your assistance, we were able to reach so many people in LaPorte County and offer education on HEARTSafe topics.

Thank you for your partnership; it has been instrumental in our success.“

Alisha Shira, La Porte County Health Department

FREE CPR CLASS FLYERS FOR FACEBOOK EVENTS

Poster for a free CPR training class, showing people practicing CPR on mannequins, with the Michigan City Fire Department logo.
People participating in a CPR training class, practicing on mannequins in a classroom setting.
People participating in a CPR training class with mannequins, learning how to perform CPR.

Let’s Grow Together

Thanks for taking the time to look through my portfolio. Feel free to connect with me on LinkedIn or start a conversation below.

Get in touch