Sera Group

Small black letter board on a white table with the message 'Better Marketing Starts Here', next to a small potted succulent plant.

Award-winning full-suite marketing agency serving Northwest Indiana & Southwest Michigan

Social Media Management | Web Design | SEO | Digital Ads

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Social Media

Facebook
Instagram
LinkedIn

PERFORMANCE HIGHLIGHTS:

  • Increased Facebook following by 71%

  • Increased Instagram following by 75%

  • Increased LinkedIn following by 31%

  • Generated 192.9K+ Facebook impressions in 2025

  • Drove 5.3K+ engagements through organic and paid social content

INDUSTRY: Marketing/Advertising Agency

ROLE: Managed multi-platform social media content for a marketing agency across Facebook, Instagram, and LinkedIn, focusing on audience growth, brand visibility, and trend-inspired creative content.

TOP-PERFORMING CREATIVE CAMPAIGN

Created a March Madness-inspired social media campaign tailored toward business owners and decision-makers by incorporating familiar sports branding and marketing-focused industry comparisons into an interactive bracket-style graphic.

The campaign reimagined the traditional tournament format using marketing service matchups such as:

  • Facebook Ads vs. Google Ads

  • Organic SEO vs. Paid Search

  • Logo Design vs. Website Design

The accompanying caption used conversational, audience-focused messaging to simplify complex marketing decisions while aligning with a culturally relevant seasonal trend familiar to the agency’s primary demographic.

Marketing Madness Campaign Results

  • 3K total impressions

  • 152 total engagement actions

  • 59 reactions, 6 shares, 5 comments

Graphic with the text 'Sera Group Wrapped 2023' and a stylized design in black, white, and blue.
Text on a dark background showing 113,760 minutes of collaboration this year, with decorative white lines at the top.
List titled 'Our Top Platforms' with five items: 1. Google Analytics 2. Creative Cloud 3. WordPress 4. Google Ads 5. Meta Ads, with black circles pattern in background.
A digital illustration of a storefront on a dark background with white outlines, accompanied by text highlighting support for over 350 businesses and reflecting relationships that drive work.
A recognition award for being a Google Partner with a background of black dots on a light background and a central section displaying the Google Partner logo and text celebrating over 7 million impressions.
Graphic with five individuals' photos at the bottom, with colorful circles and lines above representing some form of ranking or data chart, set against a dark background.
Infographic listing 2025 marketing trends with icons: AI-generated content, local SEO growth, short form video, smarter Google Ads, and first-party data.
Illustration of a coffee cup with horizontal stripes, filled with coffee. Text indicates 2,300 cups of coffee consumed this year, fueled by creativity and caffeine, set against a background with black polka dots.
Black background with white curved lines and bold white text that reads, 'Every project, every client, every campaign. All part of a year we're proud of.'
A thank you message for the year 2023 with a modern design, featuring large blue numbers '2023' with black lines creating a dynamic look on a light background.
Home Services Industry Section on Sera Group's Home Services Marketing Page
Sera Group Blog
Sera Group Process Section
Sera Group About Us Values Section
Sera Group About Us "Meet the Team" section
Marketing Section on South Bend Marketing Page

Front-End Web Design

Sera Group’s website previously contained many outdated pages that weren’t optimized for SEO or user-friendliness. I took the lead in routinely refreshing content and updating the design across pages to ensure visual cohesiveness. Using my WordPress web design skills, I updated the following pages:

  • About Page

  • Blog Posts

  • Careers Page

  • Location Landing Pages

  • “Our Work” Portfolio Pages

  • Social Media Marketing Service Page

  • Search Engine Optimization Service Page

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Search Engine Optimization (SEO)

GOALS

Increase organic visibility through city landing pages (including Chicago, Indianapolis, and cities across NWI and SW Michigan) and ongoing SEO optimization.

RESULTS

  • Highest Semrush visibility score to date: 63.77%

    • +35.33% increase (Jan 2025 - Jan 2026, YoY)

  • 5 of the top 9 pages are city landing pages

  • Established a long-term SEO foundation for sustained growth

STRATEGIES

  • Developed city-specific landing pages for target markets

  • Conducted on-page SEO and competitor benchmarking

  • Implemented regular blog, case study, and core service page updates

  • Monitored SEMRush visibility and keyword trends monthly

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NWI and michiana business magazine ads

I designed digital ads for NWI and Michiana Business Magazines, two highly recognized publications marketed to regional business owners & professionals. These platforms were a strategic move to strengthen brand recognition and acquire leads from our target audience.

Logo for Northwest Indiana Business Magazine, featuring a red outline of Indiana with a stylized torch and white stars, alongside the black text.

Let’s Grow Together

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