Swingbelly’s
Family-owned burger restaurant in Michigan City, IN, serving the community since 1983
Google Ads | Social Media Management (Facebook and Instagram)
Google Ads
GOALS
To show up when users search for things like “food near me” and get as much foot traffic to Swingbelly’s. Reach both locals and tourists through Search Campaigns and Performance Max Display Ads on Google.
2025 RESULTS (Feb - Dec 2025)
368K Total Ad Impressions
16,074 Total Clicks
$0.36 Avg Cost Per Click
$1.64 Avg Cost Per Conversion
9,516 Conversion Actions,
including 8,481 Store Visits
Top performing keywords:
“restaurants near me”
“food near me”
“michigan city restaurants”
“lunch near me”
“burgers near me”
Swingbelly’s
STRATEGY:
Developed consistent Facebook and Instagram content calendars
Created community-focused captions to encourage audience interaction
Designed branded promotional and engagement graphics
Boosted high-performing organic content to extend local reach
Monitored analytics and engagement trends to optimize future posts
Maintained active community management through audience interaction and comment responses
INDUSTRY: Restaurant / Food & Beverage
ROLE: Managed organic and paid social media strategy for a local restaurant brand focused on increasing community engagement, brand awareness, and event promotion across Facebook and Instagram.
PLATFORMS MANAGED: Facebook, Instagram, Canva, Meta Business Suite, Meta Ads Manager
GOAL: Re-engage existing followers and local customers after more than a year of inactive social media presence through consistent community-focused content.
ORGANIC + PAID PERFORMANCE:
Through consistent posting, engagement-focused content, and strategic boosting of high-performing posts, Swingbelly’s experienced significant year-over-year growth in visibility and audience interaction.
Performance Highlights (March 2025 - March 2026)
Generated 255K+ views across Facebook content
Increased total engagement by 82% year over year
Drove 21.8K engagements through organic and boosted social campaigns
Increased post impressions by 1,395% compared to the previous year
Generated 440 comments and 332 shares through engagement-focused content strategy
Maintained active community management to encourage audience interaction and conversation
TOP-PERFORMING CAMPAIGN
To celebrate Swingbelly’s 43rd anniversary, I created a community-focused campaign featuring nostalgic creative, engagement-driven copy, and paid amplification to increase reach among local customers and long-time followers.
Community management and audience interaction were maintained throughout the campaign to further encourage engagement and conversation.
Front-end Web Design
Swingbelly’s got a website refresh from Sera Group in June 2024 to improve the overall UX and implement modern branding. During April 2025, the owner reached out to me about job positions they needed to fill. I created social media posts and designed a new Employment page on their website, so anyone interested could apply digitally or in person.
Let’s Grow Together
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