NWI Asphalt
Regional paving company serving Northwest Indiana, providing residential & commercial asphalt
Web Design | Video Editing | Mailers | Yard Signs
Front-End Web Design
I completely rebuilt the Asphalt Services page due to a lack of content. This was essential since this is my client’s primary Google ad campaign. My strategy was simple: pair modern design with client imagery and SEO-focused copy. I prioritized implementing schemas, as well as more call-to-action buttons, to increase the chances of users converting.
Video EDITING
I edited this Before & After video of NWI Asphalt’s Westville High School Asphalt Parking Lot project to use across their website, social media, and ads. After splicing the drone clip footage to my liking, my strategy was simple: I added a dark gradient to make the text more visible and added a seamless transition. This way, the video turns out cohesive with the overall look and feel of the brand.
Vista Print MAILERs & YARD SIGNs
I designed both print materials in Vista Print, keeping the brand identity top of mind with logo, fonts, and colors.
I purchased a mailing list for specific zip codes, as requested by the owner. During this process, I also refined audience targeting based on factors such as age, income, and property ownership, ensuring these aligned with their Google Ads strategy.
The yard signs were designed to be placed in customers' yards after completed services, but they were also intended to be placed throughout the region for added exposure. The design is straightforward, allowing the business logo and phone number to stand out for a clear call-to-action.
Let’s Grow Together
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